Released independently as a free download in 2011, Toronto songstress Rochelle Jordan released her debut EP, R O J O – an adventurous, multi-layered joyride showcasing promise and an equal footing in the R&B of the 90s and the future. She makes a clear step forward with her second EP, P R E S S U R E, released digitally in August 2012.
As implied by the title, P R E S S U R E underscores conflict and tension, specifically in romantic relationships. Written entirely by Jordan and intricately produced by PROTOSTAR producer KLSH, the record closes in on a specific vibe, both sonically and vocally. Her influences are obvious – the fluttery coos of Aaliyah and the slick vocal layering of Amerie’s heyday, among others. Yet, Jordan manages to fuse them into a singular style and sound that is uniquely hers throughout the record’s twelve tracks. Meanwhile, KLSH’s minimalist and atmospheric productions are approached completely with swirling synths, pulsing bass lines and menacing, snare-driven drums. This provides ample room for Jordan to explore textures and rhythmic patterns of her detailed and impassioned lyrics.
The first e-single, “Losing”, is a downbeat lament to the sacrifices made in the name of a strained relationship. Equally alluring as it is chilling, it is a tender and deeply intimate moment that very few unsigned artists are willing to display in their early musical offerings. Elsewhere, Jordan aims to please her lover on the frenetic up-tempo title track, reminisces on a past love on “Could’ve Been” and is haunted by that same former love in a new setting on “Somebody”. Elsewhere, her frustrations with insecure and dismissive men are laid out with serious bite and sass on “You Ain’t My Man” and “Too Long”. However, it is on the spare “Shotgun” where Jordan wallows in the beautiful anguish of the end of a relationship, brilliantly winding up with what is the record’s best vocal performance.
Hailing from Toronto, home of fellow artists like Drake and The Weeknd, Rochelle Jordan is a welcome addition to those following independent R&B music and is sure to delight fans with her distinct sound.